Toyota North America
CHALLENGE
Develop and design a Black History Month advertising campaign for the Toyota Camry. Write ad copy that calls for diversity, equity, and inclusion and closely reflects the motor company’s mission, vision, and tagline, “Let’s Go Places.”
Content
Print and Digital Advertising
Year
2023
Client
Toyota Motor North America
SERVICES
Brand Design & Management
Concept Ideation
Content Strategy
Copy Editing
Copywriting
Graphic Design
Wayfinding/Signage
SOLUTION
Designed a multi-platform advertising campaign centered around the tagline, “Here’s to driving change together.” The campaign encourages forward thinking, accountability, and unity, and it motivates viewers to follow Toyota’s lead in striving for positive social change, equal opportunity, and sustainable business practices.
Mobile & Print Advertising
Toyota’s global marketing model inspires movement, freedom, and exploration. The motor company’s brand recognition consistently earns itself sizable ad space across multiple platforms, catching the curious eyes of print magazine subscribers, online readers, prospective customers, and autophiles alike.
Here’s To Driving Change Together
The tagline is the cornerstone of the campaign, and the literal and figurative representation of forward motion pushes the pedal for positive social progress. To drive a Toyota is to be an agent of change and an advocate for diversity, equity, and sustainability.