The Bean NYC
CHALLENGE
Propose a refreshing rebranding solution for The Bean NYC, a small but thriving coffee company with three beloved cafés in the East Village neighborhood. Reimagine its hand-drawn logo with a modern twist without losing its whimsy and soul.
Content
Branding Solution
Year
2023
Client
The Bean NYC
SERVICES
Brand Design & Management
Concept Ideation
Content Strategy
Copy Editing
Copywriting
Digital Illustration
Graphic Design
Logo Design
Merchandise Design
SOLUTION
The redesigned logo features a continuous contour line drawing of a coffee mug, with the coffee itself resembling the shape of a coffee bean, a respectful nod to the company’s name. The illustrative style maintains feelings of being handmade and locally brewed, but the simpler finish intends to improve the brand’s ability to move through digital landscapes.
LOYALTY PROGRAM
Developed and designed a loyalty card as an initiative to support small businesses during and following the height of the COVID-19 pandemic. Loyalty programs and coupon cards such as this proposed solution are highly valuable ways of maintaining loyalty, retention, and continuous engagement among both new and returning customers.
Social Media Marketing
As a local business competing with larger chains like Starbucks and Dunkin’, The Bean takes advantage of its word-of-mouth marketing with a humble online presence, keeping current and curious customers informed, engaged, and excited.
Distinctive and Bold
Celebrated amongst locals as the “little café that could,” The Bean has strong, distinctive roots and a bold heart. The company runs on caffeinated creativity and a brewed-with-love attitude, and it cares deeply about serving its customers and greater community.
