Speaking Volumes
Speaking Volumes, podcast marketers is a new company that specializes in assisting businesses that want to create their own podcasts but lack the knowledge or resources to do so. With a team of experienced professionals, they provide support from conception to production, helping clients promote their brands and grow their audience through podcasting.
Content
Social Media Marketing
Year
2023
Client
Speaking Volumes
SERVICES
Brand Design & Management
Concept Ideation
Content Strategy
Copy Editing
Copywriting
Digital Illustration
Graphic Design
Social Media Marketing
CHALLENGE
Design a comprehensive social media campaign to introduce Speaking Volumes as a company and a brand. The campaign will serve as a key marketing tool to raise awareness about the company's services and resources, educate businesses about the benefits of podcasting, and position Speaking Volumes as the trusted go-to solution for businesses looking to start their own podcasts.
SOLUTION
Created a social media campaign to launch Speaking Volumes, starting with Instagram. Posted content that catches users’ attention and sparks curiosity among potential clients. The introduction is informative and interesting, and it iterates the company’s brand identity, position, and purpose.
The Soundcheck
The company’s first Instagram post serves as the “soundcheck,” teasing its viewers with podcast-related lines and quips — a visual depiction of the company anticipating its own launch. Following the big logo reveal will be a series of informational posts introducing the company to its viewers and potential clients.
