Sansteny Ventures
Design a logo and build a complete brand identity for Sansteny Ventures, founded in 2024 by business consultant Susan Young. In her role, Young helps Advancement Services teams organize their staff, systems, data, and processes to best support their organizations' fundraising efforts.
Content
Branding Solution
Year
2024
Client
Sansteny Ventures
Digital Illustration
Graphic Design
Logo Design
UI Design
UX Design
Web Design
SERVICES
Art Direction
Brand Design & Management
Concept Ideation
Content Strategy
Copy Editing
Copywriting
SOLUTION
The Sansteny Ventures logo is inviting and approachable while promoting a sense of safety and security. The curves of the “Sansteny” font are friendly and flexible, and the structured geometry of the “Ventures” font is professional, mature, and poised. The “S” and “Y” in Sansteny, positioned as natural bookends, also happen to be Susan Young’s own initials.
The deep blue primary accent color presents the business as trustworthy and reliable, and the sage green secondary accent color adds breath, humanity, and a growth-based perspective to the business’ disposition.
Online Presence
The Sansteny Ventures website was born to establish the company’s digital footprint and encourage another strategy for lead generation beyond word-of-mouth marketing.
The website began as a series of hand-drawn wireframe sketches and was brought to life through GoDaddy. Susan Young provided most of the original copy, which was further refined with editorial adjustments and recommendations. Supporting imagery and icons are products of Getty Images, with icons recolored to align with the Sansteny brand.
Sincerely, Sansteny
As an independent business consultant, Susan Young builds client relationships based on direct communication. An email signature was designed to leave a professional impression on new clients communicating via email, and a business card was created as a gift for new clients to remember Sansteny and to follow up with on their own time.
To learn more about what Susan Young and Sansteny Ventures can do for your business, visit sansteny.com.
